By Willem Ligtenberg, za 19 oktober 2019, in category Website


Why 42?

The 42 in 42Analytics refers to the "Answer to the Ultimate Question of Life, the Universe, and Everything" from the brilliant book series: The Hitchhiker's Guide to the Galaxy by Douglas Adams, in which:

[...] a group of hyper-intelligent pan-dimensional beings demand to learn the Answer to the Ultimate Question of Life, The Universe, and Everything from the supercomputer Deep Thought, specially built for this purpose. It takes Deep Thought 7½ million years to compute and check the answer, which turns out to be 42. Deep Thought points out that the answer seems meaningless because the beings who instructed it never actually knew what the Question was.

In short, we do not think analytics has the answer to everything (although we feel sure that it is often very useful). We would like to use this story as a cautionary tale, it is very important to define the right question, or even the best computer cannot provide you with a useful answer. Luckily, we are here to help!



Willem Ligtenberg

Owner, senior machine learning engineer


Wouter Donders

Senior machine learning engineer